Everything that you should know about Air Jordan shoes!
The Air Jordans had a great influence on the basket ball style. From the Air Jordans 1 to the new Jordan releases everything looks brilliant. Though this brand was first endorsed by Michael Jordan but these days there are a number of other sports persons who are also wearing these brilliant pair of shoes. There are a number of people who are very fond of wearing these shoes but there are very few people who actually know about its history and background.
The history of Michael Jordan
After completing the junior year in school Jordan entered the NBA and he finished it in the third spot. Everybody started hoping that Michel Jordan would be one of the best basket ball players ever. During this time Nike did have a lot of good sneakers available but did not market it well. As a result they were finding it difficult to stand in the competition.
Nike signing Michael Jordan
Michael Jordan initially wanted to endorse the Adidas. But at that point of time Adidas was in a state of flux and was therefore was not able to make a good offer to Jordan. It is for this reason that Adidas was finally able to sign Michael Jordan. Nike was doing very well as a company and its revenues had increased a lot. It was in the year 1984 that Nike experienced a loss in the first quarter.
It was then that the company started feeling that they had to bring someone more young and energetic to represent their brand. That’s when they signed Michael Jordan. This was rather a very risky decision because for the first time a company was signing a player for such a huge amount. However, this decision was proved to be correct and Air Jordan shoes became very popular. These shoes are even popular these days. So every now and then there are new Jordan releases coming up and if you want you can buy the shoes that you like.
The steps that were taken by Nike to become successful
Peter C Moore was first made the in charge of the Air Jordan I shoes. There were a number of signature features of this brand was put in these Air Jordan shoes. There is a high top ankle support, an overlay on the toe and the air pocket in the heel that make these shoes one of the best in its kind. The ball and the wings logo in these shoes were also created by Moore. This became a great symbol of the earlier air Jordan shoes.
The original shoes that were a prototype of the Nike Air ship was first banned by the NBA commissioner. This was done because it violated the uniformity of the uniform of the basket ball. Michael Jordan was even fined because he wore these shoes when he played the basket ball. But this definitely gave Nike the extra exposure that it needed to become successful.
These shoes today are considered to be the best sneakers available and there are a number of people who prefer buying these shoes.